About the project
ABM Персона is an ABM platform for the solo B2B marketer: segmentation on three axes and a ready plan for working with each segment.
Why
In Russian B2B, marketing is often run by one person. ABM tooling is built for teams: it assumes a rollout, integrations and an analyst nearby. ABM Персона does the part that eats weeks: reading the base and preparing the touches.
Who for
A company selling to other companies, with a base from a couple of hundred organisations and one marketer covering everything. With a marketing department and a platform already in place, this product adds little.
What stage
The product works and is in use, but some capabilities are not connected in production yet: the AI features, card payment, part of the integrations. What is ready and what is not is listed on the integrations page, without promising dates.
What it is not
It is not a company database and not an intent data vendor: the platform has no contact base of its own and sells none. It works with your data and it stays in your environment.
Service operator
- Sole trader Aleksei V. Tokarev
- OGRNIP 324508100676176
- INN 580311266103
- Simplified tax regime, VAT not applicable
- Full details in the public offer