About the project
ABM Персона is a Russian ABM platform for B2B companies with long sales cycles: a plan for every target account, priorities on three axes, touch sequences and each channel's contribution to revenue.
Why
When a deal takes months and several people take part, the CRM shows the stage but not what happens between calls, nor which channel brought the result. ABM Персона gathers the company's data into one context, sets priorities, runs touch sequences and computes channel contribution by touches.
For whom
Companies selling to companies: a base of several hundred organisations and up, several people in the purchase, several touch channels. Marketing and sales work in the product together; the executive sees plan and actual. For customers with security requirements there is an installation in their own environment.
Current stage
The product runs in the cloud and installs in the customer's environment; AI agents run on YandexGPT and GigaChat in the cloud and on the customer's model in their environment. The offline installation, customer-side keys, the licence and the bundle signature were verified on a test stand on 22 Sep 2026. An application to the Russian software registry is being prepared. Not connected: amoCRM — on request; a qualified GOST signature of the bundle — once the certificate is issued.
What it is not
It is neither a company database nor an intent-data vendor: the platform has no contact base of its own and sells no data. The work is done on your data, and it stays in your environment.
Service operator
- Sole trader Aleksei V. Tokarev
- OGRNIP 324508100676176
- INN 580311266103
- Simplified tax regime, VAT not applicable
- Full details in the public offer